Brand consolidation and guidelines document
Turing Fest is one of Europe’s biggest cross-functional tech conferences, bringing hundreds of tech, marketing and product experts to Edinburgh every August for three days of talks and other events. But it wasn’t always so—just a few years ago it was a much smaller, local affair run by a group of volunteers.
As a result of this organic growth, a disparate collection of brand elements were being used, with no accompanying guidelines and no central source of artwork. I was asked to solve this by consolidating the artwork and writing a clear set of guidelines which will allow the brand to evolve over time.
A range of logo variants were developed for use across the multitude of required applications.
The guidelines document describes how the logo should be used, and which variants are most suited to various applications.